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Thursday 10 January 2013

How we printed Moscow Vodka

It happened about 10 years ago. I worked as a main graphic designer (and a head of computer department) for a big printing company in the Latvia. Before Latvia became a member of the Europe Union in 2004th we printed  a lot of production for Russia. After that it became very expensive to export production to a country outside the Europe Union. Our owner made his decision to move his company to the Russia. The latvian branch was sold and closed a little bit later. I worked for that company during about five years and then had to find a new work.
First i worked with MacOS 8 but later I installed MacOS X on the same computer. It was amazing! Computer worked faster than before.
One of our big customers was SPI Group Company (spi-group.com)
I've still got some mock-ups for their production. And now I'd like to tell about one alcohol label.
It's called Moskovskaya Vodka (It means Moscow Vodka):
The label of Moscow Vodka contains three bespoke colours (Red for logo - printed out as a Magenta, Green for background - printed out as a Cyan, and Black for text). Orange ("Yellow") colour presents Hot Foil. We printed out a special separated film for foil with 99,65% scaling because a metal plate will be increased after heating. The 99,65% scaling was our company know-how. We found out it ourself. And the black text "Moskovskaya" has been embossed for protection. At the end it was covered by UV varnish. Black colour was overprinted and covers green colour. We applied hand-made trapping as well.
I have seen the different design of this label for different countries.

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